The World Trade Centre (WTC) is a shopping centre and office tower complex located in the prime downtown area of Causeway Bay Hong Kong. It provides a shopping experience with various popular fashion, beauty, jewellery, and home supplies brands, as well as international eateries, including Michelin-recommended restaurants. The complex also serves as a forum for the international business community, it provides a serene and ideal environment for business activities and networking.
WTC recognised the need to upgrade its digital presence to complement its physical popularity. They looked for a partner to transform its online identity where people can check the complex without having to travel there. Wecreate’s approach involved understanding WTC’s history, the unique blend of offerings, and the desire to bridge between the physical and digital zones. We started conducting an in-depth analysis of WTC’s brand. We did market research to identify current design trends and user preferences in the shopping and business sectors. Wecreate placed a strong emphasis on user-centric design principles and a detailed user persona analysis was conducted to understand the preferences and expectations of the target audience.
We outlined a strategic plan that aligned WTC’s business goals with its digital objectives. Our team created a user-centric design, focusing on navigation, visuals and responsive functionality. The website and app mirrored the WTC’s physical space. They provide users with a journey through the world of luxury, fashion, and culinary delights but in the comfort of their homes or their phones. Both the app and website design have adaptive layouts and optimised performance was implemented to enhance user engagement and accessibility. We also integrated tools for analytics and performance monitoring to track user engagement, website/app traffic, and other metrics to increase online visibility and improve customer interactions.
