Lexibook is a leading player in the consumer electronics industry, with a dominant market position through its extensive portfolio of over 40 registered brands. The company’s strategy focuses on securing international licenses with major brands like Barbie, Spiderman, and Disney, allowing them to produce high-value electronic products such as educational computers and interactive games.
With over 35 million products on the market, Lexibook sells a product every 10 seconds worldwide, solidifying its status as a market leader in several electronic game categories across Europe.
Despite its market success, Lexibook faced challenges with its digital presence, including an outdated website built on an old version of Magento, limited functionality, and a need for improved user experience and integration with the company’s ERP system. Wecreate conducted a complete revamp of the Lexibook website, moving it to a modern, responsive, and easily updatable platform.
The redesign focused on creating a seamless user experience across all devices, aligning the UX and UI with contemporary standards. The new website also integrated with Lexibook’s ERP system, simplifying the management of purchase orders, tracking numbers, order statuses, and stock levels.
The successful transformation of Lexibook’s digital presence has led to increased customer satisfaction and higher engagement rates, ensuring the company remains a market leader in the competitive consumer electronics industry.
