WECREATE is very excited to be working with a true Singapore legend – Lei Garden Restaurants. We are currently in the creative process of designing a new website for this international restaurant chain.
The restaurant made its beginnings as a traditional Cantonese style restaurant in Singapore in 1973. Today it is an up-market international establishment known for its culinary delights and unique tasting menus developed from different parts of the world. Lei Garden has grown into a restaurant empire that comprises 24 restaurants across Singapore, Macau, China and Singapore, employing 2,500 members of staff.
Operating in Asia’s main international culinary hotspots, Lei Garden’s website is one of their most important marketing tools. Not only does the site solidify their online presence, visiting the website enables people to get a taste of Lei Garden’s atmosphere, view menus, check the price-range of meals, and find contact details for reservations.
Ensuring the satisfaction and wellbeing of their customers has always been Lei Garden’s top priority. This is one of the reasons why Lei Garden operates a self-run environmentally sustainable farm that focuses on livestock breeding and organic farming, all run on reusable energy. The ultimate aim of this revolutionary project is to maximize the nutritional quality and the genuine taste of the food products they serve.
WECREATE’s work on Lei Garden’s new web design focuses on making the visiting experience as fresh, honest and revolutionary as the restaurant’s philosophy. Our initial step was to define the user personas, scenarios and user journey to understand different type of users that may navigate the website. This breakdown also helps the clients to prioritize their goals. As web designers, through this initial approach and some research, we then begin working on the design aspect of the website.
We can’t wait to share the end result with you!