Le Petit Gourmet is a renowned restaurant with multiple locations offering delightful dining experiences. In Paris, specifically in the 9th Arrondissement near Opera, this restaurant serves halal French cuisine, featuring dishes like escargot and foie gras that are highly recommended by patron
Despite its culinary excellence, Le Petit Gourmet recognized the importance of a strong brand identity to stand out in the competitive Parisian dining scene. They sought to enhance their brand presence, appeal to a wider audience, and communicate their unique fusion of halal and French cuisine effectively. With a reputation for crafting compelling brand identities and packaging designs, Wecreate was the natural choice for Le Petit Gourmet.
Understanding Le Petit Gourmet’s vision and values, we took on a journey to refresh its brand identity. We delved into their story, drawing inspiration from the rich tapestry of French and halal culinary traditions. We developed a compelling narrative that captured Le Petit Gourmet’s heritage, culinary philosophy, and commitment to excellence. We created detailed brand guidelines covering signage, menus, and online platforms. These guidelines offered clear instructions on logo usage, colour schemes, typography, and tone of voice, enabling Le Petit Gourmet to uphold a unified brand identity. We also designed a pattern and unique graphics for their products, keeping everything looking consistent and cohesive in the overall design.
