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Our lives are full of technology. With the pace, technology is developing it’s not always easy to keep up with all that’s possible nowadays and understand how you can benefit from it.

Augmented Reality (AR) and Virtual Reality (VR) have become part of WECREATE’s business and industry and they are without a doubt technologies worth knowing more about. In this blog, we want to help you understand the basics and more importantly how your business could profit from AR/VR.

What is what?

VR is a technology that allows users to completely immerse in a virtual environment. The entire experience is computer-generated, multi-sensory and requires the use of a VR headset. Apart from experiencing VR also allows the user to interact with the simulated environment. If you are into gaming you know exactly what experience we are talking about.

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AR, on the other hand, adds layers of information on top of a physical environment – it enhances the real world using digitally produced overlays. AR can be viewed on an Android or iOS device through an app but without the need for a special headset. AR is designed to provide the user with additional information about the environment and the objects immersed in it.

How to benefit from AR and VR

Although most of us know VR from the gaming industry, both AR and VR technologies are only now beginning to show signs of real-world application with a new generation of hardware and software aimed at commercial businesses and end-users. Few emerging technologies have caused a hype like this before and with no signs of slowing down (predictions show industry growth up to 108 billion USD as soon as 2021), we at WECREATE have added this technology to our marketing toolkit. We love applying technology to discover opportunities and solve problems and are riding this wave of new technical applications to offer you the advantage of always staying one step ahead of everyone else.

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The advantages of adopting AR and VR technologies in your business:

1. You stand out from the competition
– AR and VR technology can offer unmatched experiences to customers, knocking out any lurking rivals.

2. Personalized showcasing of goods
– An AR app allows you to personalize your goods by letting the customer try it on, place it in their room, see it from all angles and retrieve all product details.

3. Attract a younger audience
– VR and AR apps are hot and popular among the youth. Youth are influential, they can act as excellent advertisers for your business.

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The possibilities in AR and VR apply to every industry. Just imagine…

Trying out makeup products, shoes, clothing or furniture (Retail).
Test driving a new car and selecting interior materials (Automotive).
Viewing your potentially new home without physically going there (Real Estate).
Seeing home improvements before the work gets done (Construction).
Visiting your holiday destination before you make a booking (Tourism).
Learning through seeing and experiencing rather than just reading about it (Education).

It’s all about the experience. Rather than answering your questions with words please come and visit us to see how augmented and virtual reality can be used to save time, money and improve your CTA’s.

WECREATE opportunities!


Arthur is the motive behind advertising agency WECREATE. Founder, and since 2004 responsible for strategy, concept and design in the role of Creative Director.